The latest company hoping on the bandwagon for personalized nutrition?
Nestle is interested in your DNA in order in an effort to take advantage of a growing trend of consumers seeking slightly healthier options when it comes to food.
The company sold off its United States candy unit due to a falling demand for sugary treats.
Now, the company will be using DNA testing in an effort to gather data about customers’ wellness and diet.
More from Bloomberg:
Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.
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