The latest company hoping on the bandwagon for personalized nutrition?
Nestle is interested in your DNA in order in an effort to take advantage of a growing trend of consumers seeking slightly healthier options when it comes to food.
The company sold off its United States candy unit due to a falling demand for sugary treats.
Now, the company will be using DNA testing in an effort to gather data about customers’ wellness and diet.
More from Bloomberg:
Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.
You can read the entire article here.
Listen to all Genetic Jackpot episodes on SoundCloud or iTunes.
By NICK SLOAN, Genetic Jackpot
One of the drawbacks to buying fresh vegetables and fresh fruit compared to their frozen counterparts is the fact they spoil quicker.
That could change in the future in part due to a new agreement between J.R. Simplot Company, DowDuPont Inc. and the Broad Institute of the Massachusetts Institute of Technology and Harvard University regarding gene editing tools.
According to the company, the gene editing software could keep food such as potatoes and strawberries fresher and reduce the rate of when they spoil.
“We’re excited to add CRISPR-Cas9 technology to our platform of tools aimed at providing more sustainable produce for the industry,” said Susan Collinge PhD, Vice President of Simplot Plant Sciences, in a statement. “These pioneering tools may enable growers to achieve higher yields on less land resulting in fewer pesticides, water and labor needs while extending the quality of a consumer’s favorite foods.”
Listen to The Genetic Jackpot Podcast! Episodes below.
You can also listen on our iTunes page here.
Episode 9: Exploring the link between weight loss, diet and genetics
Episode 8: The backlog of thousands of untested rape kits
Episode 7: Chicago news anchor’s journey to Africa for answers
Episode 6: Helping younger generations become aware of DNA
Episode 5: DNA’s Role in the Golden State Killer Case
Episode 4: Opening up the “Pandora’s Box”
Episode 3: Pets and DNA
Episode 2: To test or not to test?
Episode #1: An introduction to The Genetic Jackpot