As market forces shift consumer choices, Nestle wants YOUR DNA


The latest company hoping on the bandwagon for personalized nutrition?

Nestle SA.

Nestle is interested in your DNA in order in an effort to take advantage of a growing trend of consumers seeking slightly healthier options when it comes to food.

The company sold off its United States candy unit due to a falling demand for sugary treats.

Now, the company will be using DNA testing in an effort to gather data about customers’ wellness and diet.

More from Bloomberg:

Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.

You can read the entire article here.

Listen to all Genetic Jackpot episodes on SoundCloud or iTunes. 

Episode 9: Exploring the link between weight loss, diet and genetics

How important are your genes when it comes to fitting in your jeans? In this week’s episode of Genetic Jackpot, we explore how genes can impact obesity and the food you like.


We speak to Emily Brown of Genetic Garden about how your genes, diet and overall health can be connected.

We also have a discussion about the obesity gene and while it may exist, it doesn’t serve as a permanent road map to your life and Nick shares his story of his 320-pound weight loss journey.


Episode 8: The backlog of thousands of untested rape kits

Episode 7: Chicago news anchor’s journey to Africa for answers

Episode 6: Helping younger generations become aware of DNA

Episode 5: DNA’s Role in the Golden State Killer Case

Episode 4: Opening up the “Pandora’s Box”

Episode 3: Pets and DNA

Episode 2: To test or not to test?

Episode #1: An introduction to The Genetic Jackpot

Episode 3: Pets and DNA

One of the very few things that unite most in the world is our love for pets, whether they’re dogs, cats, fish or reptiles.

Pets are becoming a larger part of our family – and now that includes the world of DNA!

In Episode 3, we speak to George Sofronidis, the managing director of Orivet Genetic Pet Care. Sofronidis speaks about the growing popularity of testing your pets DNA – and how studying “man’s best friend’s” DNA could help you down the road.

LISTEN HERE in SoundCloud

VISIT US at iTunes here

Episode 2: To test or not to test?

Access to DNA testing has become more available across the country and many have taken advantage of it – but others have not. Shannon Halligan and Nick Sloan dive into why that’s the case and discuss their own thoughts on DNA testing.

Genetic Jackpot: An introduction

Welcome to “Genetic Jackpot” a podcast that will explore the DNA revolution… understanding the complicated world of our genes.

Welcome to “Genetic Jackpot” a podcast that will explore the DNA revolution… understanding the complicated world of our genes.

The genomics revolution is well under way. At the time that the first human genomic sequences were obtained (1, 2), it was almost inconceivable that within 15 y thousands of genomes from people around the world would be sequenced, many to a high depth of coverage (3).

There are now dozens of DNA testing kits available online– everything from ancestry and paternity to health and wellness.  But how does it all work? And where’s that information going? Our DNA holds the keys to our past, present and future…. but is there a downside in that?

We want to know!

Who are we? We are NOT scientists by any means. We work in TV news but have an interest in genetics.

Did you know scientists can trace our genes back to a small tribe in Western Africa?

When humans first ventured out of Africa some 60,000 years ago, they left genetic footprints still visible today. By mapping the appearance and frequency of genetic markers in modern peoples, we create a picture of when and where ancient humans moved around the world. These great migrations eventually led the descendants of a small group of Africans to occupy even the farthest reaches of the Earth.

So each episode here on “Genetic Jackpot,” we’ll talk to the experts and the real people who are using their DNA to learn about themselves, find family, improve their health, and so much more.

And maybe along the way we’ll find out the secret to hitting the genetic jackpot!