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As market forces shift consumer choices, Nestle wants YOUR DNA

NestleCrunch

The latest company hoping on the bandwagon for personalized nutrition?

Nestle SA.

Nestle is interested in your DNA in order in an effort to take advantage of a growing trend of consumers seeking slightly healthier options when it comes to food.

The company sold off its United States candy unit due to a falling demand for sugary treats.

Now, the company will be using DNA testing in an effort to gather data about customers’ wellness and diet.

More from Bloomberg:

Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.

You can read the entire article here.


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