As market forces shift consumer choices, Nestle wants YOUR DNA


The latest company hoping on the bandwagon for personalized nutrition?

Nestle SA.

Nestle is interested in your DNA in order in an effort to take advantage of a growing trend of consumers seeking slightly healthier options when it comes to food.

The company sold off its United States candy unit due to a falling demand for sugary treats.

Now, the company will be using DNA testing in an effort to gather data about customers’ wellness and diet.

More from Bloomberg:

Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.

You can read the entire article here.

Listen to all Genetic Jackpot episodes on SoundCloud or iTunes. 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s